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Sunday January 19, 2020
Total Stupid Comments : 8391

Stupid Client Quote #1498

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Bonehead | posted 11-29-2004 | Number of Votes: 71  |  Current Rating: 4.30   

I was providing freelance creative one weekend for an account pitch and the
agency wanted the business so badly, they were doing spec creative. Time was
running short but I noticed none of the thumbnails they were working on had any
strategy behind them. They were all random, interchangeable approaches that had
nothing to do with the client or his marketplace. I asked the CD what kind of
strategy paper we were working from. She said there wasn't one. I replied I thought
maybe we ought to sit down and agree on a strategy which we could then work
into some concepts. She replied, and these are her exact words, "We don't have
time for concepts; we have to get these over to the layout artist NOW." I excused
myself from the meeting and went home.

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