"Hey, yeah, the printer just dropped off that brochure, and it looks great, but this stock ? it?s way too thin."
"Hrm. It should be 100# cover, so that surprises me ?"
"Yeah, that?s what I thought, but this is too thin. Not what I expected at all. I mean, I?d be embarrassed to hand these out."
"Oh, well, that sounds like the printer might have used the wrong stock or there was a miscommunication somewhere along the line, but not having seen the stock myself I can?t really ?"
"I?m telling you -- it?s TOO THIN."
Frantic wiggle of flaccid brochure two inches from phone.
"I mean, do you hear that? Listen ?"
Wiggle increases in intensity, nearing combustion.
"Do you hear that? DO YOU HEAR THAT?!"