Management: This product is really taking off! The CEO is very excited about it success. As you know we have hired 5 additional managers to handle this area and we would like to start creative testing. We want to see 2 alternate creative tests every week. New Concepts, New Graphics, New layout, New Copy!
Creative Team (which has remained the same size): Sounds exciting. What is the budget for this testing? We will need an account to download new royalty-free graphics, and what additional time and personnel resources are allocated for this project?
Management: ...Well, you will have to prove first that your new creative can out perform the old. If you are successful, we can get you a budget and resources!