Client calls the advertising department I work at for a major newspaper. He asks about deadlines and sizes of advertisements we offer. This conversating continues for about 15 minutes, with us working out a suitable size and discussing mechanical and column inches, as well as a schedule of running. I then inform him of our column inch rate, and (no joking) he says "What, I have to pay for this ****???) Nope, we give away full page-ads all the time.