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Monday October 15, 2018
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Stupid Client Quote #2374

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newyorker | posted 03-11-2005 | Number of Votes: 56  |  Current Rating: 3.86   

After a four day marathon of all nighters and the weekend,
we learned that
our work was not chosen for a pitch whose requirement
was that it be: "a global, internationally recognizable
campaign encouraging treatment for Hepatitis B. The work
MUST be informed by the phrase: fight smarter."

The winning campaign? A giant 11 x 17 letter B. From the
in-house group (shocking surprise!).... Hope it works in

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