After a four day marathon of all nighters and the weekend,
we learned that
our work was not chosen for a pitch whose requirement
was that it be: "a global, internationally recognizable
campaign encouraging treatment for Hepatitis B. The work
MUST be informed by the phrase: fight smarter."
The winning campaign? A giant 11 x 17 letter B. From the
in-house group (shocking surprise!).... Hope it works in