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Monday January 22, 2018
Total Stupid Comments : 8391

Stupid Client Quote #2667



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bullamakanka | posted 04-15-2005 | Number of Votes: 86  |  Current Rating: 4.60   

The CEO was meeting with a famous dot-com mortgage lender to go over their next round of direct-mail postcards. This new campaign would feature the company's logo on NASCAR autos (you've seen the commercials). He called from the client's office to ask that we in art come up with a few dummy layouts, and email the PDFs back to him, while he was in the meeting. In other words, right then and there. We had no NASCAR auto photos of any kind, and he outright rejected the handdrawn sketches in color. We finally found some stock photos of race cars, slapped the logo on, threw in some dandy lines of type and resent them.

Later, he came in to visit us, furious. Not only had we positioned the logo on the cars in ways inconsistent to how they wanted them (even though we worked from nothing)... he was angry that the cars chosen were the wrong make and model of the actual NASCAR autos the lender was using!!

It meant nothing to him that he and his client provided absolutely ZERO information to us, and wanted the results right then and there. Silly us! After all, we have computers... it should have been a no-brainer!

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