I had a client a few years ago who wanted me to design his ecommerce site. Later he had me photographing his inventory. Every other week he would come in with a new/better/more expensive than the last digital camera for me to use. I finally asked him why after he handed me the 3rd new digicam why he kept buying new ones (I was photographing tshirts and the like) and he told me I needed the "zoom." I tried to explain to him the concept of high resolution and cropping. The next week he handed me a Nikon DSLR with a HUGE lense on it saying it had "better zoom" and it cost him $7,000. My arm was sore the next day from holding it.