The client tells us in a meeting, "I asked around and we need to fully comply with
the new corporate identity manual starting on all projects"
Then the first project after that, I followed the new manual. When the project was
shown to the client, he said "Why does it look all different than before?" we said,
"well, because that's how the new manual says the new image of the company
Client: "Well, I don't like it, it's too cold and I need to convey warmth to my
audience. Change it. No one really pays attention to those manuals anyway."