At the start of the concept work for a new website the client decides:
"We want to do a photoshoot, interesting shots, different crops, something a bit funky."
Some weeks later, when the final designs go to the client:
"Can we just have head shots please? We don't think these funky photos are very, well, us..."
Fine - there's ?3,000-worth of commissioned photography pissed up the wall. What do we care?!