The client wanted to know why "Get a 3-topping pizza" was hyphenated where
"choose up to 3 toppings" wasn't. We explained to her the pertinent rules of
grammar only to have her tell us, "I'd rather be consistent than grammatically
correct. Either hyphenate them both or don't use any hyphens at all." Then she
topped herself by explaining that proper grammar isn't necessary because her
"consumers wouldn't know the difference anyway."
It would appear that the baby and the bathwater have now landed on the sidewalk.