feedback for a corporate identity redeisign from a board of trustees (a group of 60
year old fogies who understand more about recording to VHS than graphic design)
after being briefed by the management to come up with something modern, fresh
board of trustees: oh good god no thats far too modern, we were just thinking of
polishing up the old logo by brightening up the oak tree (yes 'oak tree?!' i hear you
management: but we think that the business should move in a new direction, we
need to be more up and coming with a fresh contemporary identity - our designer
is aware of our market and advises us that something like this would give us a
much stronger and professional approach to the industry. Apart from that we owe
him ?2000 for the work so far!
board of trustees: hmmm....i think we should design it ourselves.