




I was working at an engineering company that was trying to become a software
company. Anything that involved marketing reduced them to complete paralysis.
Any pamphlet or poster or web text would vanish into a meeting that would last
days before generating the invariable result: it's completely wrong.
Anyway, the over-promoted salesman who was president kept insisting we were a
web 2.0 company, at the cutting edge of collaborative real time sharing of product
knowledge and kept citing examples like...
...Facetube.