My new client wants a very simple one-page website - somewhere she can direct people to so that they can learn a bit more about her and her projects.
Client: I'd like something lighthearted, & playful. Something natural. I grew up in the Pacific Northwest, and still live there, so if you can work that in, that would be great. I don't have any color preferences.
Me: OK, sure. I can do something like that.
A week later, I give her 3 designs from which to choose.
Client: Oh no! I don't like these! I don't know why you included a couple with things like leaves & greenery; that is not what I wanted at all.
Me: Well, you asked me to incorporate things indicative of the Pacific Northwest if possible.
Client. No, I didn't! I grew up in Seattle but I don't want my site to reflect that at all! I want it to be playful & very feminine. Oh, and I like the color green & florals.
Me: OK. Well, I can draw up some new designs that are playful & feminine.
A week later...
Me: Here are two new designs.
Client: Great! I LOVE that first design, the one incorporating the floral drawing in pink & green. I'm so glad to have finally settled this!
So, I go ahead and create the site, get it online, etc. She conveys her excitement about the new site.
Then, a few days later...
Could we make my name, the introduction, bolder, more exciting (a different font and color, larger size could work), and add an exclamation mark after "Welcome to the site of MyName"? Kind of jazz it up.
The site is too feminine. To offset the femininity, please change the pink to vermillion. Darken the green, make it intense. Please use a less reluctant font for my name at the top of the site. An interesting border around the name, a border around the white space would help. The site should have more character. The soft pastels are too anemic, and are wearing me out!
Me: !!!! You approved the current design & asked me to use it for the site. Last week you said you loved it. I can redesign the site, but these changes would amount to a complete redesign and I would have to charge you accordingly.
Client: It should not take any time at all. Just change the colors, and the font, and the other things I mentioned. I do not want to have to pay for this.
Me: Well, it will take X number of hours at my hourly rate.
Client: I can spend $45.
[Of course these changes never got done. She kept changing her mind & never answered my last email about it, so I thankfully gave up.]