I had to design a book cover for a tradeshow.. just a fake fun type thing...
When we got the job, there was no size specified. Called CSR to get the size, she
asked the AE and the response I got was, "Standard book size."
Same AE, at another time, for another tradeshow, we were doing a tablecloth with
the clients logo/tagline, again no size, called, "Standard table size."