My favourite client called me, because she wanted the "online questionnaire" phase of her campaign starting ASAP. We were doing both creative and media. I told her, that we will be ready by early next week with, so the phase can start on week 43.
client: "Week 43? I want it to start week 41!"
me: "You signed the media plan that shows the timing of each phase of the campaign. The "online questionnaire" phase is due on week 43."
client: "Don't come with signed media plans! You haven't specifically drawn my attention to this fact! I'll send over an unsigned media plan if that's what it takes!"
What the hell is an unsigned media plan?