A couple of years ago a copy-writing/public relations firm contacts me out of the
blue. They indicate they've got a contract to redesign a website for a fancy
museum devoted to African American history. They're interested in us because we
have a lot of black clients and are in fact a black-owned firm. Copywriter One says
he and his partner are feeling a little at sea with the content and need another
perspective. Well, this all sounds nice and everything. I promise to take a look at
the existing site, consult my associates and get back to them.
When I get back to them, I let them know we are confident we can help, we have a
lot of ideas, we'd like to sit down and talk terms. Terms? Terms you say?
Copywriter One wants us to share our ideas, sketches, concepts and even comps--
on pure trust. If the client accepts 'em, we go from there. I decline to do this.
So then the guy says, I'd love to know what you came up with. I smile and say